Our brand-new destination showroom has now been open for a few months and there’s finally time to look back and reflect on what we’ve achieved with this momentous project.
This is a showroom like no other, it’s a destination and a unique customer experience. I wanted to create an environment worthy of the cars in it, something showstopping that would be a memorable talking point for our visitors.
We officially opened in July with a celebratory launch event and the feedback from that night was how blown away people were at the attention to detail on everything, which is exactly what I was hoping for as that’s a true reflection of how we do business.
I embarked on this project during lockdown believing that business would be quieter, and we’d have the headspace and time to get the work done. The reality was that the build ended up coinciding with some of the busiest periods we’ve ever had, making it even more of a challenge.
When I first saw the agricultural building that is now our home I knew it was going to be a huge project – but that would be an understatement! I strive for perfection in everything I do, and every part of the transition had to be exactly how I envisaged it, no matter how long it took.
I’m very grateful to all of those involved who worked tirelessly around the clock to renovate this amazing space. It was very much a labour of love and a true family affair with my brother-in-law Matthew leading most of the building work alongside his day-to-day role in the business prepping all our cars. My father also took time out from his own business on many occasions to help and my sister took great care over the décor.
I’m immensely proud of what we’ve created here, from the design to the many tech features to the welcoming ambiance. From the outside double-height glass windows proudly display our current stock of supercars, while inside you’re greeted by a stunning mezzanine level and the same gleaming porcelain flooring you’d find if you visited the Ferrari factory in Italy! The design of our cosy waiting area is a nod to the family home where the business was built and features a full bar and bespoke supercar artwork.
Comments like this one from a recent visitor makes all the effort worthwhile, “Absolutely stunning and by far the best showroom in the UK! The level of detail and finish you have gone to is absolutely first class.”
Handovers are also a big deal here; and being able to do them in this unique space is an unforgettable experience for anyone who buys a car from us, and just one small part of our service that makes us different. A recent happy customer said, “Hand’s down, the best car buying experience I’ve ever had!” and this is what we’re striving for on every sale.
Every car we offer is handpicked and thoroughly vetted by us, and only the very best make the cut. My team of interior and exterior specialists are on hand for any bespoke upgrades and enhancements and take great care fine-tuning every incredible car that passes through our hands.
We’d absolutely love to show you around, viewing and visits are by appointment only so that we can give you that personalised one-to-one experience. Please contact us by email or phone to request a time that suits you.
Finally, thank you for all the overwhelming support, kind words and positive feedback - it's nice to know we are hitting the right balance. This showroom is the beginning of a new era for Philip Ireland Supercars, and we look forward to welcoming you.